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Case Studies

Real Results for Real Businesses

Discover how we've helped UK businesses transform their customer service, streamline operations, and grow with AI automation.

Creative Chemical Solutions: A Complete Event Website Built in Seven Days
Production Chemistry Consultancy / Technical Events (Chester)

Creative Chemical Solutions Limited

Event Website DesignSecure Online PaymentsReliable Booking RecordsSmart Voice & Chat Assistant

Creative Chemical Solutions: A Complete Event Website Built in Seven Days

What we did: Following multiple face-to-face meetings, Hand On Web designed and built the complete customer journey: a responsive event website, clear ticket choices, secure online payment, reliable delegate records, automatic customer emails, a smart voice-and-chat event assistant and a programme whose webpage and downloadable version stay in sync.

Live and taking real card payments in seven days — 3 to 10 August 2026
Eight simultaneous payment notices produced exactly one booking
Three delegate tiers with payments going directly to the client's own account
Twelve presentations and twelve speakers presented in a mobile-friendly programme
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Chester Property & Garden Maintenance: 20% Google Ads CTR from a Website Built from Scratch
Property & Garden Maintenance / Home Services (Chester)

Chester Property & Garden Maintenance

Web Design (built from scratch)Google Ads ManagementAI Keyword & Competitor Research24/7 AI Campaign Monitoring

Chester Property & Garden Maintenance: 20% Google Ads CTR from a Website Built from Scratch

What we did: Hand On Web built cpagm.co.uk from scratch — a fast, professional website with an AI Instant Quote tool that prices a job in seconds and captures leads 24/7, plus before-and-after galleries and a clear path to call or message Martin. We then used AI to deep-research the keywords, competitors and local search demand across every town in the service area, and built tightly-themed Google Ads campaigns split by service (roof cleaning, garden maintenance, fencing, driveways and more). Full conversion tracking was wired in from day one — calls from ads, AI Instant Quote leads, contact-form submissions and website phone clicks. An AI agent then monitors every click and impression around the clock, continuously adjusting bids, keywords and ad copy, so the account keeps improving itself day and night.

20% account click-through rate in the first week from launch — about 4× the typical 3–6% for Google Search ads
Top service campaigns at 30–33% CTR (roof cleaning 33%, garden maintenance 30%)
Just £1.45 average cost per click on tightly-targeted local terms
159 clicks from 793 impressions in the first 6 days, with 6 tracked leads
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Tropical Fish Co: 6,036 Google Clicks, 533K Impressions & 335 AI-Search Visits
E-commerce / Aquatics

Tropical Fish Co

Headless E-commerce StorefrontSmart Shopping AssistantSEO & Helpful ContentAI Search Visibility

Tropical Fish Co: 6,036 Google Clicks, 533K Impressions & 335 AI-Search Visits

What we did: We rebuilt the online store as a fast headless storefront, improved product and care content, strengthened internal linking and structured data, and added a smart shopping assistant that works by voice or text. It answers care and compatibility questions, understands the page being viewed, recommends suitable fish and equipment, and can add products to the basket. We also built practical tools for tank volume, stocking, water parameters, tank mates, cycling and acclimation so customers can make better decisions without waiting for a reply.

6,036 Google Search clicks in 28 days — up 84% from 3,280 in the previous 28 days
533,349 Google Search impressions — up 93% from 276,749
8,964 site sessions — up 20% from 7,454 in the previous 28 days
37,438 page views — up 51% from 24,883
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AI-Powered eBay Listing Optimization: 718% Impressions Increase
E-commerce / eBay Marketplace

UK eBay Power Seller

AI AutomationSEO OptimizationCustom API DevelopmentWorkflow Automation

AI-Powered eBay Listing Optimization: 718% Impressions Increase

What we did: We engineered a bespoke AI-powered listing optimization system specifically designed for this store's unique inventory and market position. The system executes 12+ API calls per listing across multiple data sources to ensure comprehensive optimization. For keyword research, we integrated three industry-leading providers: DataForSEO for competitive analysis and search volume data, Google Analytics API for buyer intent signals, and Keywords Everywhere for real-time eBay-specific search trends. The system also queries eBay's own API to extract relevant keywords from top-performing competitor listings and autocomplete suggestions. For each listing, our AI generates 15 unique title variations and algorithmically selects the optimal title based on combined keyword traffic potential and relevance scoring. Item specifications are automatically populated across all 45+ available fields using intelligent category mapping and product attribute extraction. The AI then crafts professionally designed, visually appealing HTML descriptions ranging from 3,000-5,000 words, with strategic injection of the top-performing search keywords in natural, readable prose. The entire system runs 24/7 on our dedicated servers, continuously monitoring and refreshing listings to signal to eBay's Cassini algorithm that the store is highly active - a critical ranking factor for eBay SEO. Additional proprietary features are built into the system that we cannot publicly disclose.

718.4% increase in search impressions (4.6M+ monthly views)
132% organic traffic increase over 3 months
60% organic traffic increase in the first month alone
200+ researched keywords per listing (vs 0 before)
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Aquatropics: AI & SEO Case Study
E-commerce / Aquatics

Aquatropics

AI ChatbotAI Voice ReceptionistSEO OptimisationE-commerce Listing Optimisation

Aquatropics: AI & SEO Case Study

What we did: We implemented a comprehensive AI and SEO strategy tailored for high-volume e-commerce. First, we deployed a RAG-powered AI chatbot trained on Aquatropics' entire product catalogue and fish care knowledge base, handling customer enquiries 24/7 — from stock availability to water parameters and delivery schedules. Next, we set up an AI voice receptionist to answer calls during peak hours, book callbacks, and capture leads that would otherwise be lost. For SEO, we optimised their entire WooCommerce store: product titles, meta descriptions, category pages, and schema markup across thousands of listings. We also built automated workflows to sync inventory, trigger restock alerts, and streamline order processing — reducing manual work significantly.

40,000+ estimated monthly organic visitors from Google
5,500+ keywords ranking on Google
39 keywords at the #1 position
237 keywords in positions 2-3
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Local Service Business Transformation
Beauty / Skincare Services

Youth Glow

Web DevelopmentRAG ChatbotBooking Automation

Local Service Business Transformation

What we did: We designed a modern, conversion-focused website with an AI chatbot that handles service inquiries and booking requests 24/7, integrated with their scheduling system.

89% reduction in missed booking opportunities
Online bookings increased by 234%
Average response time under 30 seconds
4.9/5 customer satisfaction rating
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Modern Web Presence for Chester-Based Education Agency
Education / Professional Staffing

The Teaching Executives

Web DesignServer MigrationEmail InfrastructureSecurity Implementation

Modern Web Presence for Chester-Based Education Agency

What we did: We designed a modern, professional website that reflects their Chester roots and regional presence. The site was migrated to high-performance hosting for faster load times and better reliability. We configured new email servers to ensure consistent delivery to schools and candidates. Additional features include an automated CV upload system for candidate registration, security badge implementation, and a clean design showcasing their services across Primary, Secondary, Further Education, and SEND sectors.

Modern, professional design reflecting Chester-based identity
Faster page load times with upgraded hosting infrastructure
Reliable email delivery with new mail server configuration
Streamlined CV upload process for candidate registration
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Testimonials

Trusted by Growing Businesses

See how our AI automation solutions have transformed operations for businesses across the UK.

Names and identifying details anonymised at our clients’ request. Outcomes are real and based on client-reported results.

“Hand On Web transformed our customer service. Our AI voice agent handles 80% of calls, and our team can focus on complex issues. Bookings are up 47% since implementation.”
Dr. Sarah M.
Dr. Sarah M.
Practice Manager, Dental Practice, Chester
“The RAG chatbot knows our products better than some of our staff! It deflects 62% of support chats and our CSAT scores have improved by 18%.”
James R.
James R.
CTO, Technology Company
“First-response time down 83%, average handling time reduced by 35%. The workflow automation has completely transformed our support operations.”
Emma T.
Emma T.
Head of Customer Experience, Retail Business, UK
“What sets Hand On Web apart is their security-first approach. As a financial services firm, we needed automation we could trust. They delivered exactly that.”
Michael C.
Michael C.
Operations Director, Financial Services
“Our e-commerce store was drowning in "where is my order" queries. The AI chatbot handles these instantly now, and our support team has time for real problems.”
Lisa M.
Lisa M.
E-commerce Manager, E-commerce Business
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