Skip to main content
Case Studies

Real Results for Real Businesses

Discover how we've helped UK businesses transform their customer service, streamline operations, and grow with AI automation.

Chester Property & Garden Maintenance: 20% Google Ads CTR from a Website Built from Scratch
Property & Garden Maintenance / Home Services (Chester)

Chester Property & Garden Maintenance

Web Design (built from scratch)Google Ads ManagementAI Keyword & Competitor Research24/7 AI Campaign Monitoring

Chester Property & Garden Maintenance: 20% Google Ads CTR from a Website Built from Scratch

Chester Property & Garden Maintenance is a local trades business — gutter and roof cleaning, garden maintenance, fencing, driveways and handyman work — covering Chester and 40+ towns within a 45-minute radius. The owner, Martin, was starting with no website and no online presence, in a crowded home-services market where the bigger players already advertise. He needed a professional website and a way to win local leads quickly, without burning budget on poorly-targeted ads that never convert.

20% account click-through rate in the first week from launch — about 4× the typical 3–6% for Google Search ads
Top service campaigns at 30–33% CTR (roof cleaning 33%, garden maintenance 30%)
Just £1.45 average cost per click on tightly-targeted local terms
159 clicks from 793 impressions in the first 6 days, with 6 tracked leads
Read Full Case Study
Tropical Fish Co: +157% Search Clicks, +117% Impressions & Traffic from ChatGPT
E-commerce / Aquatics (Headless Shopify)

Tropical Fish Co

Headless Shopify StorefrontAI Shopping Assistant (Voice + Chat)SEO & ContentAI Search / GEO Optimisation

Tropical Fish Co: +157% Search Clicks, +117% Impressions & Traffic from ChatGPT

Tropical Fish Co sells live tropical fish and aquarium supplies online across the UK — one of the hardest things to sell on the internet. Customers have endless questions about compatibility, water parameters and care before they will buy, the catalogue is large and changes constantly, and search results are dominated by big-budget pet retailers. A standard, off-the-shelf store could not answer fishkeeping questions, was slow on mobile, and had little visibility in Google — let alone in the new wave of AI answer engines like ChatGPT that customers increasingly use to decide where to shop.

Google Search clicks up 157% month-on-month (1,306 vs 509 in 28 days)
Google Search impressions up 117% (59,976 vs 27,622 in 28 days)
Cited by ChatGPT — 200+ visits from chatgpt.com in 60 days, now a top-10 traffic source, neck-and-neck with Facebook
Overall site sessions up 59% over the prior 30 days
Read Full Case Study
AI-Powered eBay Listing Optimization: 718% Impressions Increase
E-commerce / eBay Marketplace

UK eBay Power Seller

AI AutomationSEO OptimizationCustom API DevelopmentWorkflow Automation

AI-Powered eBay Listing Optimization: 718% Impressions Increase

A high-volume UK eBay Power Seller with hundreds of active listings was facing a critical visibility crisis. Despite offering quality products at competitive prices, their store was haemorrhaging potential sales due to fundamental SEO failures. Their listings averaged only 35 of the available 80 title characters - leaving 45 characters of keyword opportunity untapped. Product descriptions were sparse, averaging just 200-300 words with no strategic keyword integration. Item specifications were incomplete, using only 15 of the 45+ available fields. Most critically, they had zero keyword research strategy - simply guessing at search terms rather than using real buyer search data. The result? Their listings were buried on page 2 and beyond of eBay search results, where only 4.8% of clicks occur. With 73% of eBay purchases starting from search, they were invisible to the vast majority of potential buyers. Manual optimization was not feasible - at 3-4 hours per listing, optimizing their entire inventory would take over 400 hours.

718.4% increase in search impressions (4.6M+ monthly views)
132% organic traffic increase over 3 months
60% organic traffic increase in the first month alone
200+ researched keywords per listing (vs 0 before)
Read Full Case Study
Aquatropics: AI & SEO Case Study
E-commerce / Aquatics

Aquatropics

AI ChatbotAI Voice ReceptionistSEO OptimisationE-commerce Listing Optimisation

Aquatropics: AI & SEO Case Study

Aquatropics is a family-run online tropical fish store based in London, delivering 10,000+ live fish weekly across the UK. Despite strong products and loyal customers, they faced mounting challenges: low search visibility meant most organic traffic went to larger competitors, customer enquiries about fish care and order tracking overwhelmed their small team, missed phone calls during busy packing hours cost them sales, and their WooCommerce store had thousands of product listings with inconsistent SEO. They needed a way to scale customer service, capture every lead, and dominate search results — without hiring a large team.

40,000+ estimated monthly organic visitors from Google
5,500+ keywords ranking on Google
39 keywords at the #1 position
237 keywords in positions 2-3
Read Full Case Study
Local Service Business Transformation
Beauty / Skincare Services

Youth Glow

Web DevelopmentRAG ChatbotBooking Automation

Local Service Business Transformation

Youth Glow, a holistic skincare and massage therapy business, was losing potential clients due to missed calls and a dated website that didn't convert visitors into bookings.

89% reduction in missed booking opportunities
Online bookings increased by 234%
Average response time under 30 seconds
4.9/5 customer satisfaction rating
Read Full Case Study
Modern Web Presence for Chester-Based Education Agency
Education / Professional Staffing

The Teaching Executives

Web DesignServer MigrationEmail InfrastructureSecurity Implementation

Modern Web Presence for Chester-Based Education Agency

The Teaching Executives, an education staffing agency based at the University of Chester, was operating with an outdated website on legacy hosting infrastructure. Their old site suffered from slow load times, unreliable email delivery, and a dated design that didn't reflect their professional reputation across Cheshire, Liverpool, and North Wales.

Modern, professional design reflecting Chester-based identity
Faster page load times with upgraded hosting infrastructure
Reliable email delivery with new mail server configuration
Streamlined CV upload process for candidate registration
Read Full Case Study
Testimonials

Trusted by Growing Businesses

See how our AI automation solutions have transformed operations for businesses across the UK.

Names and identifying details anonymised at our clients’ request. Outcomes are real and based on client-reported results.

“Hand On Web transformed our customer service. Our AI voice agent handles 80% of calls, and our team can focus on complex issues. Bookings are up 47% since implementation.”
Dr. Sarah M.
Dr. Sarah M.
Practice Manager, Dental Practice, Chester
“The RAG chatbot knows our products better than some of our staff! It deflects 62% of support chats and our CSAT scores have improved by 18%.”
James R.
James R.
CTO, Technology Company
“First-response time down 83%, average handling time reduced by 35%. The workflow automation has completely transformed our support operations.”
Emma T.
Emma T.
Head of Customer Experience, Retail Business, UK
“What sets Hand On Web apart is their security-first approach. As a financial services firm, we needed automation we could trust. They delivered exactly that.”
Michael C.
Michael C.
Operations Director, Financial Services
“Our e-commerce store was drowning in "where is my order" queries. The AI chatbot handles these instantly now, and our support team has time for real problems.”
Lisa M.
Lisa M.
E-commerce Manager, E-commerce Business
Swipe to see more
1/5
Free consultation

Ready to Be Our Next Success Story?

Let's discuss how we can help transform your business with AI automation.

Get Free AssessmentView Our Work
30-day money-back+44 333 041 3357No contracts