What does your Google Ads management include?
Account and tracking review, keyword research, campaigns built around the services you want to sell, ad copy, landing-page checks and fixes, weekly search-term reviews and a plain-English report. AI-assisted analysis supports the research and the daily checks; people retain responsibility for strategy, approvals and budget. We agree the scope before work starts.
How much do you charge to manage Google Ads?
Management starts from £249 a month as a flat fee, quoted for your business before you start. Your ad budget is separate and paid straight to Google. We are not VAT-registered, so no VAT is added to our fee.
Are you a Google Partner?
Yes. Hand On Web has been a Google Partner since October 2026. Google checks the account performance, managed spend and certification requirements daily. We are a Partner, not a Premier Partner, and the badge on this page links to our profile on google.com.
Is Maximise Conversions a bad bidding strategy?
No. It can be suitable when the goal is more meaningful conversion actions and the tracking is reliable. The choice depends on the goal, budget, conversion quality and account data. We review those conditions rather than applying one setting to every account or promising that manual bidding is always cheaper.
Can you guarantee cheaper clicks or more customers?
No. Auction costs and outcomes vary with competition, search intent, location, seasonality, the offer and the website. Our job is to make the spending decisions more informed, investigate waste and evaluate lead quality. A click, contact-button tap and confirmed booked job are different outcomes.
How do you connect Google Ads with the website?
We check whether the search, ad, landing page and enquiry route tell the same story. Because we also build websites and do SEO, we can fix a weak landing page ourselves, which improves Quality Score and lowers the cost of each click. Where consent and measurement allow, we also look at how ad visitors use the page.
Which areas do you cover?
We are based at Riverside Innovation Centre in Chester and run campaigns for businesses in Chester, Ellesmere Port, the Wirral, Wrexham, Flintshire and across Cheshire, as well as online shops that sell UK-wide. We target the area you can actually serve, not every town by default.
Is Google Ads worth it for a small business?
It is worth it when a click costs less than the profit an enquiry brings, after allowing for the people who do not buy. Local searches in Chester often cost £1 to £5 a click. Our Google Ads cost guide has real figures for common searches.
