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Chester-based support · From £49/month

Automated review collection. A polite request for honest feedback.

You have finished the job. Make asking for feedback a dependable part of the follow-up, without relying on someone remembering to send a message.

Hand On Web helps UK businesses connect SMS or email review requests to an agreed workflow. Every eligible customer gets the same opportunity to share their experience—not just the people expected to leave five stars.

Automate the invitation. Keep the customer’s words and rating their own.

A follow-up process your team can understand

Start with a real customer experience, a suitable channel and clear responsibility for the messages. Automation handles agreed steps; your team still owns the relationship.

  1. Step 1

    Confirm a real experience

    Choose a completed job or appointment as the trigger. Agree the recipient rules and timing around your actual service.

  2. Step 2

    Check before sending

    Respect communication preferences and opt-outs. Prevent duplicate requests and use only the customer information needed.

  3. Step 3

    Make the same invitation

    Give every eligible customer the same public-review opportunity. No pre-screening by satisfaction, reward or request for a particular rating.

  4. Step 4

    Offer another way to talk

    Make private feedback available separately to everyone. It must not block or replace the public-review link for someone who is unhappy.

  5. Step 5

    Review and improve

    Check delivery, opt-outs and available link activity. Respond to feedback and review the process without treating clicks as published reviews.

Private feedback must not become review gating

It is useful to give customers a way to discuss a problem privately. It is not appropriate to show the Google link only after a positive survey score or to send unhappy customers away from public reviews.

We design the workflow to offer both routes without screening by sentiment. Customers remain free to describe their experience, and support is not conditional on changing a review.

Read Google’s review policy

Measure the process, not a promised star rating

A more consistent invitation process gives customers a clearer chance to respond. The number of reviews still depends on the customer experience, eligible audience and willingness to take part.

Invitation delivery
Requests sent, failures, duplicates and opt-outs.
Customer response
Available link activity and voluntary feedback—not an assumption that each click became a review.
Public profile
Dated review counts, themes and replies, with other changes considered before attributing results.

Scope & pricing

Choose the support your business needs

Monthly plans for different follow-up needs. Month to month, cancel with 30 days’ notice. 30-day money-back guarantee: Not happy in the first 30 days? We refund what you have paid. Your proposal confirms channels, integrations, usage terms and any third-party messaging charges. Sending starts only after the workflow and permissions are checked.

Starter

£49 / month

Up to 50 requests per month

  • SMS requests
  • Manual trigger
  • Same public-review opportunity for everyone eligible
  • Google and Trustpilot links
  • Basic reporting
Discuss Starter

Pro

£89 / month

Up to 250 requests per month

  • SMS, email and WhatsApp where configured
  • Calendar trigger
  • One CRM integration
  • Customer choice of review platform
  • Detailed reporting
Discuss Pro

Pro+

£149 / month

Unlimited requests

  • Everything in Pro
  • Unlimited CRM triggers
  • Branded review page
  • Bespoke monthly report
  • Priority support
Discuss Pro+

Your questions, answered

Does automated review collection write reviews for customers?

No. It automates the invitation, not the review. The customer decides whether to respond and writes in their own words. We do not generate customer testimonials, purchase reviews or offer rewards for a positive rating.

Do unhappy customers receive the same Google review link?

Yes. Every eligible customer receives the same public-review opportunity, regardless of their satisfaction or a survey score. Optional private feedback is available to everyone as a separate route; it never hides, delays or replaces the public-review link for someone with a complaint.

Can we collect private feedback as well?

Yes. A separate feedback route can help your team learn what needs attention and respond privately. Customers do not have to complete a survey or choose a positive score before they can leave a public review. Resolving a complaint must not depend on changing or removing a review.

How is a review request triggered?

We agree a suitable event, such as a completed job or appointment, then connect the approved manual, calendar or CRM trigger. The workflow checks eligible recipients, communication preferences and duplicate requests before sending. Timing and reminders are agreed with you rather than applied to every business in the same way.

How many extra reviews will we receive?

There is no guaranteed number or rating increase. We compare invitations sent, delivery failures, opt-outs and available link activity with changes in public reviews over a defined period. A review-link click is not proof that a review was published, and a rise in reviews cannot automatically be attributed to one campaign.

Can requests link to more than one review platform?

Where included in the plan, customers can choose from the approved platform links. Each platform has its own invitation rules, so we check the chosen setup before launch. Customer sentiment must not decide who can reach Google or any other public-review destination.

What needs checking before SMS, email or WhatsApp requests are sent?

We review the purpose and wording of the message, the source of contact details, recipient permissions, opt-outs and the proposed channel. Having a customer’s phone number is not blanket permission for marketing. The applicable UK GDPR and PECR requirements depend on the message and recipient; seek qualified privacy advice where needed. ICO registration alone is not a compliance guarantee.

How much does review request automation cost?

The advertised monthly plans are Starter £49 for up to 50 requests, Pro £89 for up to 250 requests and Pro+ £149 with unlimited requests. The proposal confirms included channels, integrations, usage terms and any third-party messaging costs before launch. Plans are month to month, cancel with 30 days’ notice. No VAT to add.

How quickly can you set it up?

We confirm a timeline after checking your profile link, contact permissions, chosen channel and trigger. Setup includes testing the review link, optional feedback route, opt-out handling and duplicate prevention. Existing systems or messaging-provider approvals can affect the launch date.

Make feedback part of a better customer journey

Tell us how a job is completed, where customer details are held and how your team follows up today. We can map a practical review-request process around your business.

Discuss your follow-up process