CRM Automation UK | Never Miss a Lead Again

CRM automation uses software to handle repetitive customer relationship tasks automatically. This includes lead assignment, follow-up emails, data entry, and reporting. Benefits include 20+ hours saved weekly, no leads falling through cracks, cleaner data, and consistent sales processes. Most businesses see 25-40% improvement in conversion rates after implementing CRM automation.

We specialise in HubSpot automation, Salesforce automation, Pipedrive automation, and Zoho CRM automation. We also work with Monday Sales CRM, Freshsales, Close, and other platforms. If your CRM has an API, we can likely automate it. We'll recommend the best automation approach based on your specific platform.

We automate your existing CRM—no migration required. Our CRM workflow automation connects to your current system and adds intelligent automations on top. If you're considering a CRM change, we can advise on which platforms offer the best automation capabilities for your needs.

Automated lead routing assigns incoming leads to sales reps instantly based on rules you define. This can be territory-based (UK postcodes, regions), round-robin (fair distribution), skill-based (product expertise), or capacity-based (current workload). Leads can also be scored automatically so high-value prospects get priority attention.

Almost any follow-up scenario: new lead welcome sequences, deal stagnation nudges, renewal reminders, lost deal win-back campaigns, post-meeting thank yous, and contract expiration alerts. Sequences can include emails, tasks for sales reps, SMS messages, and LinkedIn actions—all triggered automatically.

Our automated CRM solutions capture data from multiple sources automatically. Web forms populate CRM records instantly. Email conversations sync contact info and activity. Business card scans create contacts. We also enrich records with company data, social profiles, and firmographics from third-party databases—no manual research required.

Yes—CRM automation is most powerful when connected to your entire tech stack. We integrate your CRM with email marketing, accounting software, customer support, phone systems, and more. Data flows automatically between systems, eliminating duplicate entry and keeping everything in sync.

Basic CRM workflow automation (lead routing, simple sequences) typically takes 1-2 weeks. Comprehensive automation with multiple integrations and custom logic takes 4-8 weeks. We work in phases so you see value quickly—often within the first week—while we build out the full solution.

Most clients see 300-500% ROI within the first year. This comes from time savings (20+ hours/week at £25/hour = £26,000/year), increased conversions (25-40% improvement), and reduced lead leakage. A typical UK SME recovers their CRM automation investment within 3-4 months.

Absolutely. We provide comprehensive training for your team on all automated workflows. This includes video documentation, written guides, and live training sessions. We want your team confident in using and modifying automations. Ongoing support is included to answer questions and make adjustments.