Free · No card · 24-hour turnaround

Free SEO Audit UK — find out exactly why your site isn't ranking.

Pop your URL into the form. Within 24 hours we'll email you a 12-page PDF SEO report covering Core Web Vitals, on-page SEO issues, technical issues, your Google Business Profile, your backlink profile, and a side-by-side benchmark against 3 of your local competitors.

Hand-written by a real SEO — not auto-generated
Specific recommendations, not a list of "issues found"
Includes 3 competitor benchmarks for context
No follow-up calls unless you ask

What we check (47 ranking factors)

Real SEO audits look at six layers, not one. Here's the breakdown:

Speed & Core Web Vitals

LCP, FID, CLS scores
Mobile vs desktop split
Render-blocking resources
Image weight + format

Mobile experience

Responsive breakpoints
Tap target sizing
Viewport meta
Mobile-first index readiness

On-page SEO

Titles & meta descriptions
H1-H6 hierarchy
Internal linking depth
Image alt-text coverage

Technical SEO

robots.txt + sitemap
HTTPS & redirects
404 / soft-404 detection
Structured data — schema (JSON-LD) check

Backlink profile

Referring domains
Anchor-text distribution
Toxic-link flags
Top-10 lost links

Local SEO

Google Business Profile
NAP consistency check
Citation directory presence
Map-Pack ranking estimate

Why bother when free tools exist?

Because they don't do the same thing. A side-by-side:

Audit	Cost	Pages crawled	Output	Local SEO	Competitor benchmark
Google PageSpeed	Free	1	1-page score	❌	❌
Ahrefs Site Audit	£80/mo	100k+	Tool dashboard	⚠️	❌
SEMrush Audit	£100/mo	20k	Tool dashboard	⚠️	⚠️
Screaming Frog	£169/yr	Unlimited	CSV exports	❌	❌
Hand On Web (this)	Free	Whole site	12-page PDF + insights	✅	✅ 3 local rivals

A look at the actual report

Cover page with overall score and the top 5 wins. Then six full sections of detail with screenshots, examples, and specific recommendations. Every issue we flag has a "why this matters" line and a suggested fix.

The report digs into how you appear in search results, your page structure and heading structures, structured data (schema), page loading speed, and the trust signals both Google and AI platforms like ChatGPT look for before citing a business — plus an estimate of the organic traffic you're leaving on the table.

Final two pages: a benchmark table comparing you to 3 of your top local competitors, and a 30-day priority list ranked by impact-to-effort.

12 pages47 factors3 competitor benchmarksPlain English

SEO Audit Report

yourbusiness.co.uk · prepared by Hand On Web

Overall score62 / 100

Core Web VitalsFailing (mobile)

On-page SEO71 / 100

Technical SEO88 / 100

Local SEO (GBP)Map Pack #4

Top win

Fix LCP on homepage from 4.8s → under 2.5s — should lift mobile traffic ~22%

example only

Honest questions, honest answers

Is the audit really free? Where's the catch?+

There's no catch. We've been running these audits for years as a sample of our work — it's how we earn the right to a conversation. We won't call you unless you ask. We won't add you to a marketing list. We will email you the report and follow up once with a single message asking if you'd like help fixing the issues. That's it.

How long does it take?+

We aim for 24 hours on weekdays, sometimes faster. Weekends and bank holidays add a day. Our team runs each audit by hand so we catch real issues — automated tools miss roughly half the problems we find.

What does the report include?+

Roughly 12 pages. Cover page with your overall score (out of 100), a summary of the top 5 wins, then sections on: Core Web Vitals (mobile + desktop), on-page SEO (titles, descriptions, headings, schema), technical SEO (robots.txt, sitemap, HTTPS, indexability), backlink profile (referring domains via free tools), local SEO (your Google Business Profile health), and a benchmark comparing you to 3 local competitors.

How is this different from Google PageSpeed or Ahrefs?+

Google PageSpeed only checks performance metrics for one URL. Ahrefs costs £80/mo and gives you a tool, not analysis. Our audit is a real human analysis — we look at your site like a customer would, then like Google does, then like ChatGPT does. The PDF reads like a consultancy report, not a tool dump.

Will you try to sell me SEO services after?+

We'll ask once if you'd like help fixing the issues we found. That's a yes-or-no question. If you say no, you don't hear from us again. We don't believe in chasing — if the audit was good, you'll come back when you're ready.

What if my website is in a niche or industry-specific?+

We've audited dental practices, law firms, trades, e-commerce, SaaS, and pure local SMEs. The framework adapts. The keywords field on the form helps us tune the audit to what matters for your industry.

Do you store my email?+

Yes, in our internal CRM (HubSpot). We're UK ICO-registered and follow PECR — you can email us at any time to be deleted, and the audit email itself contains a one-click unsubscribe.

Can I get an audit for someone else's site (a client, a competitor)?+

Yes — we don't restrict. If you're a marketing manager or freelancer auditing a prospect, that's a fair use. Use your own email so we send the report to you, not them.

Want us to fix what we find?

After the audit lands, here's where most clients pick up.

Free SEO Audit UK — find out exactly why your site isn't ranking.

What we check (47 ranking factors)

Speed & Core Web Vitals

Mobile experience

On-page SEO

Technical SEO

Backlink profile

Local SEO

Why bother when free tools exist?

A look at the actual report

Honest questions, honest answers

Want us to fix what we find?

SEO services overview

GBP Management

Generative Engine Optimisation

AI Visibility Checker

Case study: Tropical Fish Co

SEO Chester

Web Design Chester