Find out exactly why your site isn't ranking — free.
Pop your URL into the form. Within 24 hours we'll email you a 12-page PDF audit covering Core Web Vitals, on-page SEO, technical issues, your Google Business Profile, your backlink profile, and a side-by-side benchmark against 3 of your local competitors.
- Hand-written by a real SEO — not auto-generated
- Specific recommendations, not a list of "issues found"
- Includes 3 competitor benchmarks for context
- No follow-up calls unless you ask
What we check (47 ranking factors)
Real SEO audits look at six layers, not one. Here's the breakdown:
Speed & Core Web Vitals
- LCP, FID, CLS scores
- Mobile vs desktop split
- Render-blocking resources
- Image weight + format
Mobile experience
- Responsive breakpoints
- Tap target sizing
- Viewport meta
- Mobile-first index readiness
On-page SEO
- Titles & meta descriptions
- H1-H6 hierarchy
- Internal linking depth
- Image alt-text coverage
Technical SEO
- robots.txt + sitemap
- HTTPS & redirects
- 404 / soft-404 detection
- Schema (JSON-LD) check
Backlink profile
- Referring domains
- Anchor-text distribution
- Toxic-link flags
- Top-10 lost links
Local SEO
- Google Business Profile
- NAP consistency check
- Citation directory presence
- Map-Pack ranking estimate
Why bother when free tools exist?
Because they don't do the same thing. A side-by-side:
| Audit | Cost | Pages crawled | Output | Local SEO | Competitor benchmark |
|---|---|---|---|---|---|
| Google PageSpeed | Free | 1 | 1-page score | ❌ | ❌ |
| Ahrefs Site Audit | £80/mo | 100k+ | Tool dashboard | ⚠️ | ❌ |
| SEMrush Audit | £100/mo | 20k | Tool dashboard | ⚠️ | ⚠️ |
| Screaming Frog | £169/yr | Unlimited | CSV exports | ❌ | ❌ |
| Hand On Web (this) | Free | Whole site | 12-page PDF + insights | ✅ | ✅ 3 local rivals |
A look at the actual report
Cover page with overall score and the top 5 wins. Then six full sections of detail with screenshots, examples, and specific recommendations. Every issue we flag has a "why this matters" line and a suggested fix.
Final two pages: a benchmark table comparing you to 3 of your top local competitors, and a 30-day priority list ranked by impact-to-effort.
Fix LCP on homepage from 4.8s → under 2.5s — should lift mobile traffic ~22%
Honest questions, honest answers
Is the audit really free? Where's the catch?+
How long does it take?+
What does the report include?+
How is this different from Google PageSpeed or Ahrefs?+
Will you try to sell me SEO services after?+
What if my website is in a niche or industry-specific?+
Do you store my email?+
Can I get an audit for someone else's site (a client, a competitor)?+
Want us to fix what we find?
After the audit lands, here's where most clients pick up.
SEO services overview
Our full SEO programme — local, technical, content, link-building. Where most audits lead.
Read moreGBP Management
If your audit flags Map-Pack issues, this is the fix.
Read moreGenerative Engine Optimisation
AI-search optimisation for ChatGPT, Claude, Gemini, Perplexity. New category, low competition.
Read moreAI Visibility Checker
Sister tool — checks if AI search engines cite your brand. Free PDF too.
Read moreSEO Chester
If you're Chester or Cheshire-based, this is the local team page.
Read moreWeb Design Chester
If the audit reveals it's the website holding you back, not the SEO.
Read more