The Ecommerce SEO Agency That Grows Real Revenue
Stop paying for every click on your UK store. We grow your organic traffic and revenue with category and product SEO, technical fixes, schema, content and links — for Shopify, WooCommerce and Magento. We run our own stores, so our SEO is tied to sales, not vanity rankings.
How we structure ecommerce SEO
A clean architecture from homepage to product — built to rank and easy for Google to crawl.
SEO advice from people who actually sell online
We run and grow our own UK ecommerce stores using the exact SEO we'll do for you — so we measure success in orders and revenue, not just keyword positions. That operator perspective means we prioritise the pages and fixes that move money, and we won't sell you SEO theatre that looks good in a report but doesn't sell a single product.
What our ecommerce SEO covers
Category & product SEO
The pages that actually make money. We optimise collection structure, product copy, titles and internal links so your money pages rank.
Technical SEO
Speed, crawlability, faceted-navigation control, duplicate-content fixes and clean indexation — the foundation stores routinely get wrong.
Structured data
Product, Offer, Review, AggregateRating and Breadcrumb schema for rich results that lift click-through from search.
Content that ranks
Buying guides, comparisons and category content that captures demand higher in the funnel and links to your products.
Shopping & marketplace feeds
Google Shopping, Amazon and eBay feed optimisation so you are found everywhere buyers search.
Link building
Genuine, relevant links — the diversity signal Google rewards — earned through digital PR and outreach, never bought schemes.
Shopify SEO
Shopify is brilliant for selling and quietly awkward for SEO. The platform forces a fixed URL structure, and every product linked from a collection gets a duplicate /collections/.../products/... URL alongside its canonical one — splitting signals if the canonicals and internal links are not handled properly. Theme speed is the next drag: many popular themes ship heavy JavaScript that hurts Core Web Vitals on mobile, exactly where most store traffic lives. Then there is app bloat — each app injects its own scripts, and a store with 20 apps often carries the leftovers of 40, slowing every page load.
We fix all three, then build the category structure and content that grows rankings — see the headless Shopify build for Tropical Fish Co that lifted Google search clicks +157%. For the full breakdown — duplicate URLs, theme speed, app audits, schema and collection strategy — see our dedicated Shopify SEO service page.
Ads stop the second you stop paying. SEO compounds.
Paid ads have their place, but every sale costs you again. Ecommerce SEO builds an asset: rankings and traffic that keep working — and keep selling — long after the work is done. For most stores, organic becomes the highest-margin sales channel they have.
- Higher-margin sales than paid (no cost-per-click)
- Compounding traffic that grows month over month
- Trust + visibility across Google, Shopping and AI search
- Reduced dependence on rising ad costs
How we work
Audit
Full technical and ranking audit of your store — indexation, speed, schema, cannibalisation and the quick wins.
Category & keyword map
We map demand to your catalogue: which collections target which keywords, and where the structure needs new pages.
Fixes + content
Technical fixes go in first, then optimised collection and product copy, buying guides and internal links.
Monthly reporting
A clear monthly report on rankings, organic sessions and — the number that matters — organic revenue.
Most UK stores invest £500–£2,000 a month depending on catalogue size and competition — scoped upfront, with the metrics we will move agreed before you pay a penny.
Ecommerce SEO FAQs
What does ecommerce SEO actually involve?
Ecommerce SEO is the work of getting your category and product pages to rank — and convert — in Google. It covers keyword and category-structure strategy, technical SEO (speed, crawlability, faceted navigation, duplicate content), structured data (Product, Offer, Review, Breadcrumb), optimised collection and product copy, internal linking, content/blog, and link building. For stores it also includes Google Shopping and marketplace feed optimisation. Done right, it reduces your reliance on paid ads for every sale.
How much does ecommerce SEO cost?
Most UK ecommerce SEO retainers run £500–£2,000/month depending on catalogue size, competition and how fast you want to grow. Smaller stores can start lower; competitive niches need more. We also do one-off technical SEO audits. Every engagement starts with a clear scope and the metrics we will move — organic sessions, ranking keywords and, most importantly, organic revenue — so you can see the return.
How long until ecommerce SEO shows results?
Technical wins (indexation, speed, schema, fixing cannibalisation) can show in weeks. Ranking and revenue growth from content and links typically compounds over 3–6 months. SEO is an investment that builds an asset — unlike ads, the traffic does not stop when you stop paying. We report monthly so you see momentum, not just a bill.
Do you do Shopify SEO and WooCommerce SEO?
Both, plus Magento. Each platform has its own SEO quirks — Shopify’s forced URL structure and duplicate collection/product paths; WooCommerce’s flexibility (and the plugin bloat that can wreck speed); Magento’s scale and faceted-navigation challenges. We know the platform-specific fixes and apply them, rather than a generic checklist.
Why use an agency that runs its own stores?
Because we have grown real ecommerce revenue with SEO ourselves — on our own UK stores — not just for clients. We understand merchandising, stock, margins and conversion, so our SEO is tied to revenue, not vanity rankings. You get advice from operators who have skin in the game.
Can you fix a store that lost rankings after a redesign or migration?
Yes — this is one of the most common (and recoverable) problems we see. We audit the redirect map, indexation, lost pages, schema and structure, find what broke, and rebuild the signals Google relies on. Migrations done without proper SEO planning routinely lose 20–50% of organic traffic; we recover it and then grow it.
Grow your store with SEO that pays for itself
Category + product SEO, technical fixes, schema, content and links — from an agency that runs its own stores. Start with a free ecommerce SEO audit.