The Ecommerce SEO Agency Built by People Who Run a Shop
Stop paying for every click on your UK store. We aim to grow your organic traffic and revenue with category and product SEO, technical fixes, schema, content and links — for Shopify and WooCommerce. We run our own shop, Tropical Fish Co, so our SEO is tied to sales, not vanity rankings.
How we structure ecommerce SEO
A clean architecture from homepage to product — built to rank and easy for Google to crawl.
SEO advice from people who actually sell online
We run our founder's own shop, Tropical Fish Co, with the same SEO we'll do for you. It recorded 12,693 Google clicks in 28 days (22 August–18 September 2026, all countries; search clicks, not sales). We measure success in orders and revenue, not just keyword positions. That operator perspective means we prioritise the pages and fixes that move money, and we won't sell you SEO theatre that looks good in a report but doesn't sell a single product.
What our ecommerce SEO covers
Category & product SEO
The pages that actually make money. We optimise collection structure, product copy, titles and internal links so your money pages rank.
Technical SEO
Speed, crawlability, faceted-navigation control, duplicate-content fixes and clean indexation — the foundation stores routinely get wrong.
Structured data
Product, Offer, Review, AggregateRating and Breadcrumb schema for rich results that lift click-through from search.
Content that ranks
Buying guides, comparisons and category content that captures demand higher in the funnel and links to your products.
Shopping & marketplace feeds
Google Shopping, Amazon and eBay feed optimisation so you are found everywhere buyers search.
Link building
Genuine, relevant links — the diversity signal Google rewards — earned through digital PR and outreach, never bought schemes.
Shopify SEO
Shopify is brilliant for selling and quietly awkward for SEO. The platform forces a fixed URL structure, and every product linked from a collection gets a duplicate /collections/.../products/... URL alongside its canonical one — splitting signals if the canonicals and internal links are not handled properly. Theme speed is the next drag: many popular themes ship heavy JavaScript that hurts Core Web Vitals on mobile, exactly where most store traffic lives. Then there is app bloat — each app injects its own scripts, and a store with 20 apps often carries the leftovers of 40, slowing every page load.
We fix all three, then build the category structure and content that supports rankings — see the headless Shopify build for Tropical Fish Co (our own shop) with dated Google Search Console comparisons and original screenshots. Its 22 August–18 September 2026 all-country report records 12,693 clicks (our own shop); this is search activity, not a count of customers. For the full breakdown — duplicate URLs, theme speed, app audits, schema and collection strategy — see our dedicated Shopify SEO service page.
Ads stop the second you stop paying. SEO compounds.
Paid ads have their place, but every sale costs you again. Ecommerce SEO builds an asset: rankings and traffic that keep working — and keep selling — long after the work is done. For many stores, organic search can become a high-margin sales channel.
- Higher-margin sales than paid (no cost-per-click)
- Traffic that can keep building month after month
- Trust + visibility across Google, Shopping and AI search
- Reduced dependence on rising ad costs
How we work
Audit
Full technical and ranking audit of your store — indexation, speed, schema, cannibalisation and the quick wins.
Category & keyword map
We map demand to your catalogue: which collections target which keywords, and where the structure needs new pages.
Fixes + content
Technical fixes go in first, then optimised collection and product copy, buying guides and internal links.
Monthly reporting
A clear monthly report on rankings, organic sessions and — the number that matters — organic revenue.
Ecommerce SEO with us starts from £899 a month, quoted on catalogue size and competition. No setup fee, a 3-month minimum, and the metrics we will report on agreed before you pay a penny.
Ecommerce SEO FAQs
What does ecommerce SEO actually involve?
Ecommerce SEO is the work of getting your category and product pages to rank — and convert — in Google. It covers keyword and category-structure strategy, technical SEO (speed, crawlability, faceted navigation, duplicate content), structured data (Product, Offer, Review, Breadcrumb), optimised collection and product copy, internal linking, content/blog, and link building. For stores it also includes Google Shopping and marketplace feed optimisation. Done right, it reduces your reliance on paid ads for every sale.
How much does ecommerce SEO cost?
Our ecommerce SEO sits in Competitive SEO, from £899/month, quoted on catalogue size and competition. No setup fee. 3-month minimum, then month to month with 30 days’ notice. We also do one-off technical SEO audits. Every engagement starts with a clear scope and the metrics we will report on — organic sessions, ranking keywords and, where your analytics tracks it, organic revenue.
How long until ecommerce SEO shows results?
Technical wins (indexation, speed, schema, fixing cannibalisation) can show in weeks. Ranking and revenue growth from content and links typically compounds over 3–6 months. SEO is an investment that builds an asset — unlike ads, the traffic does not stop when you stop paying. We report monthly so you see momentum, not just a bill.
Do you do Shopify SEO and WooCommerce SEO?
Both. Each platform has its own SEO quirks — Shopify’s forced URL structure and duplicate collection/product paths; WooCommerce’s flexibility (and the plugin bloat that can wreck speed). We apply the platform-specific fixes rather than a generic checklist.
Why use an agency that runs its own shop?
We run our own shop, Tropical Fish Co: 12,693 Google clicks in 28 days (22 August–18 September 2026, all countries). Clicks are search activity, not sales. Running it means we deal with merchandising, stock, margins and conversion ourselves, so our SEO is tied to sales, not vanity rankings.
Can you fix a store that lost rankings after a redesign or migration?
Yes, we can work on it. We audit the redirect map, indexation, lost pages, schema and structure, find what broke, and rebuild the signals Google relies on. Migrations done without proper SEO planning can lose a lot of organic traffic. We work to win it back, but nobody can promise rankings.
Grow your store with ecommerce SEO
Category + product SEO, technical fixes, schema, content and links — from a team that runs its own shop. Start with a free ecommerce SEO audit.