When you can't pick up,
we text back instantly.
A caller who can't reach you will often ring the next business instead. Our system sends a friendly, personalised SMS to every missed caller in under 30 seconds, with your booking link or a route to our AI receptionist. We aim to set it up within 48 hours. From £59 a month, month to month.
Already have a phone system? On the setup call we check that your provider can pass us missed-call events.
Hi, this is Your Business — sorry we missed your call. What can we help with? Or grab a slot here:
example.co.uk/book
A missed call can be a customer choosing your competitor
The UK SME phone problem isn't about being rude. It's about being human. Mobile callers don't leave voicemail and they don't wait. The numbers are fairly bleak:
of mobile callers refuse to leave voicemail
BIA/Kelsey 2024
won't call back once they've moved on
Forbes 2023
Example: a back-of-envelope on what you could be losing
Say your average customer is worth £200, you miss 4 calls a day, and half of those would have booked with a quick reply. That is about £400 a day, or roughly £8,800 over 22 working days. Your own numbers will differ. At £59 a month, the Starter plan covers its cost if it recovers one £200 customer a month.
How it works (in plain English)
Four steps. We aim to go from sign-up to live in two days.
Call comes in
A customer rings your normal business line. You don't pick up — could be anything: in a meeting, on another call, asleep at 11pm.
We detect it
Our system sees the missed-call event from your phone provider's API. No phone-tree, no recording, just a quiet event log.
SMS sent
Within ~20-30 seconds the caller gets a text from your branded sender — apology, what you do, a booking link or a route to AI.
Lead converts
They tap the link, book themselves a slot, or text back. Bookings flow into your calendar (Calendly, Google or Outlook).
Honest comparison: text-back vs the alternatives
We're not the only option for catching missed calls. Here's how the choices stack up so you can pick the right one for your business.
| Feature | Voicemail | iPhone Focus | Hire receptionist | Phone answering service | Hand On Web |
|---|---|---|---|---|---|
| Response speed | ❌ Caller never gets one | ❌ Same generic text | ⚠️ During working hours | ⚠️ Depends on the service | Under 30 seconds |
| Personalised to caller | ❌ | ❌ | ✅ | ⚠️ Generic script | Yes — by industry, time of day, repeat caller |
| Costs per month | £0 | £0 | Salary and costs | Varies by provider | £59–£179 |
| After-hours cover | ⚠️ | ⚠️ | ❌ | ✅ | ✅ 24/7 |
| Books appointments | ❌ | ❌ | ✅ | ⚠️ Limited | ✅ via booking link |
| Tracked outcomes | ❌ | ❌ | ⚠️ | ⚠️ Varies | ✅ Monthly dashboard |
| Setup time | Instant | Instant | Recruitment time | Varies | Aim: 48 hours |
Where it helps most
It matters most where the next business is one Google search away.
Dental practices
Patients who ring before the practice opens get a text straight away, so the booking is not lost to the next practice.
Trades & services
Plumbers and electricians often miss calls while on a job. The text recovers the lead before the customer rings the next number on Google.
Estate agents
Buyer enquiries on weekends and evenings drop into a black hole. The text replies instantly and offers a viewing slot.
Solicitors
First calls about personal injury, conveyancing or family matters may not leave voicemail. A text with a 15-minute consult link gives them a next step.
Salons & wellness
Quiet phone moments often coincide with appointment chairs full. The text books the next slot without interrupting service.
Healthcare clinics
A text within 30 seconds tells callers their enquiry has been seen, even when reception is busy.
Simple, transparent pricing
Month to month, cancel with 30 days’ notice. 30-day money-back guarantee. Hand On Web Ltd is registered with the ICO (ZC232436).
Starter
Up to 100 missed calls/mo
- Single line
- AI personalised SMS
- Booking-link CTA
- Monthly report (PDF)
- UK shortcode sender
Pro
Up to 500 missed calls/mo
- Multi-line
- Branded alphanumeric sender
- Calendar integration
- Per-scenario messages
- Slack/email forwarding
Pro+
Unlimited calls
- Everything in Pro
- After-hours AI receptionist included
- Two-way SMS conversations
- Priority support
- Custom integrations
Want the AI receptionist answering all day, not just after hours? It's £99/month on its own. Bigger team or multiple locations? See our offers or talk to us.
Frequently asked questions
Quick answers. If something's missing, drop us a line.
How quickly does the SMS go out after a missed call?+
Will customers think the text is spam?+
Does it work after-hours and weekends?+
Can I customise the message per scenario?+
What happens if the customer texts back?+
How does it handle UK GDPR and PECR?+
How long does setup take?+
Do I have to change my phone number?+
What if I already have an answering service?+
Can I cancel?+
Related services & guides
Missed-call recovery is one piece of the bigger picture — keeping every prospect warm from the first phone ring through to a booked job.
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Read moreIndustries — Trades
A deeper dive on missed-call rescue specifically for plumbers, electricians, builders and HVAC engineers.
Read moreStop losing calls today
Book a 15-minute setup call. We'll show you exactly what your industry's missed-call SMS would look like, then quote you in plain pounds and pence.