20% Google Ads CTR — From a Website Built From Scratch
How we built a Chester trades business its website and ran AI-managed Google Ads to a 20% click-through rate — about 4× the industry average — in the first week from launch.
Chester Property & Garden Maintenance
Real Results, Verified Data
A Chester Trades Business, Live and Winning Clicks in Week One
We built the website from scratch and ran AI-managed Google Ads to a 20% click-through rate — about 4× the industry average — in the first week from launch.
Source: CPAGM Google Ads account (first-party), first week from launch, June 2026.
Straight From the Ad Account
In its first week from launch, Chester Property & Garden Maintenance's Google Ads ran at a 20% click-through rate — roughly four times the typical 3–6% — with top service campaigns hitting 30–33% and an average cost per click of just £1.45.
Google Ads · Click-Through Rate
20% account CTR — about 4× the average
Source: CPAGM Google Ads account (first-party), first week from launch, 15–20 June 2026. Industry benchmark: typical Google Search CTR is 3–6%.
View the numbers
| Campaign / benchmark | Click-through rate |
|---|---|
| Typical Google Search ad | 5% |
| CPAGM — account average | 20.1% |
| CPAGM — Driveway & Patio | 23.1% |
| CPAGM — Garden Maintenance | 30% |
| CPAGM — Roof Cleaning | 33.3% |
Account totals (first 6 days): 159 clicks from 793 impressions, £1.45 average cost per click, 6 tracked conversions (calls, AI Instant Quote leads and form submissions).
How this was measured: every figure is first-party data from the Google Ads account Hand On Web Ltd manages for cpagm.co.uk, covering the first six days from launch (15–20 June 2026). Hand On Web designed and built the website, researched the keywords and competitors, set up conversion tracking, and runs the 24/7 AI optimisation.
About Chester Property & Garden Maintenance
Chester Property & Garden Maintenance is a local trades business run by Martin, covering gutter and roof cleaning, garden maintenance, fencing, driveways, pressure washing and handyman work across Chester and 40+ towns within a 45-minute radius.
Martin was starting out with no website and no online presence, in a crowded home-services market. He needed a professional site and a reliable flow of local leads — fast, and without wasting money on ads that don't convert. That's where Hand On Web came in.
The Challenge
Launching a local trades business from zero is hard:
No website and no online presence — invisible to people searching for help in Chester.
A crowded home-services market where established competitors already advertise.
A tight budget that can't be wasted on broad, poorly-targeted ads that never convert.
Out-of-hours enquiries lost because there was no way to quote or capture a lead at night.
What We Built & Ran
A complete launch — a website built from scratch and AI-managed Google Ads.
A website built from scratch
A fast, professional site for cpagm.co.uk — service pages, before-and-after galleries, and clear ways to call or message Martin.
Web design in ChesterAn AI Instant Quote tool
Built into the site — it prices a job in seconds and captures the lead 24/7, even out of hours, then tracks it as a conversion.
AI tools we buildAI keyword & competitor research
Before a penny was spent, AI mapped the keywords, competitors and real local demand across 40+ towns in the service area.
Google Ads management24/7 AI campaign monitoring
An AI agent watches every click and impression around the clock, adjusting bids, keywords and ad copy continuously.
How AI-managed ads workAn AI That Runs the Ads 24/7
Most local Google Ads accounts get a human glance once a month. CPAGM's gets watched every minute. An AI agent monitors every click and impression around the clock — pausing wasted terms, nudging bids, and refining ad copy continuously.
That relentless tuning, on top of AI-researched keywords and tightly-themed campaigns, is how a brand-new account hits a 20% click-through rate in its first week.
Before & After
From a standing start to a live, lead-generating presence.
Results in Detail
First-party figures from the Google Ads account — first week from launch.
20% account click-through rate — about 4× the typical 3–6% for Google Search ads
Top service campaigns at 30–33% CTR (roof cleaning 33%, garden maintenance 30%)
Just £1.45 average cost per click on tightly-targeted local terms
159 clicks from 793 impressions in the first 6 days, with 6 tracked leads
Full conversion tracking from day one — calls, AI Instant Quote leads, forms and phone clicks
A complete website built from scratch, including an AI Instant Quote tool
AI deep-research of keywords, competitors and local demand before launch
A 24/7 AI agent optimising bids, keywords and ad copy continuously
See the Website We Built
Visit cpagm.co.uk to try the AI Instant Quote tool and see the site behind the ads.
Visit cpagm.co.ukGoogle Ads & Web Design: Common Questions
How AI-managed Google Ads and a purpose-built website win local leads.
Related Resources
Google Ads Management
AI-researched, AI-monitored Google Ads for local businesses
Web Design in Chester
Fast, professional websites built from scratch for Chester businesses
Digital Marketing Chester
SEO, Google Ads and content for Cheshire businesses
All Case Studies
Real, verified results we have delivered for UK businesses
Want Results Like This?
Whether you need a website built from scratch, Google Ads that actually convert, or both — we build the local growth engine and let AI keep it sharp 24/7.