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Google Ads results · Google Partner

Google Ads results from the accounts we manage

An online shop paying pennies a click, and a Chester trades business where one in five people who saw the ad clicked it. Different markets, the same method: pages built for the search, the right level of automation and someone watching every day.

average cost per click
7p
Online shop, April–October 2026
click-through rate
20.1%
Chester trades, 15–20 June 2026
keywords at Quality Score 8–10
19/21
Online shop, 25 October 2026
Google Partner status
Partner
Since October 2026, checked daily by Google
The case studies

Two very different accounts

Aquatropics: 7p Clicks from SEO and Google Ads Working Together
Google Ads

Aquatropics

Google Ads ManagementDaily MonitoringLanding Pages

Aquatropics: 7p Clicks from SEO and Google Ads Working Together

7p

average cost per click across 27,274 Google Search clicks, 1 April–24 October 2026

  • Quality Score 8–10 on 19 of 21 keywords
  • Cost per click down 55% and purchases up 2.6× after our September changes
  • Google’s automated bidding used where real purchase data supports it
Chester Property & Garden Maintenance: A Website and an Ongoing Local Marketing Partnership
Website & Google Ads

Chester Property & Garden Maintenance

Website DesignLocal SEOGoogle Ads Management

Chester Property & Garden Maintenance: A Website and an Ongoing Local Marketing Partnership

20.1%

click-through rate in the launch week, 15–20 June 2026

  • 159 clicks from 793 impressions in the first six days
  • Manual bids on every Search campaign, fenced to the towns the team covers
  • Seasonal budget moves, such as more for gutter cleaning in the autumn

Figures from the clients’ Google Ads accounts. Historical results, not forecasts or guarantees; we don’t publish clients’ spend.

What they have in common

One method, adjusted to each business

Pages built for the search

Every ad lands on a page that answers that search, fast on a phone. Google rates those pages highly, which lowers the price of each click.

The right amount of automation

Automated bidding for the shop with reliable purchase data; manual bids for the local trade with a handful of enquiries a week.

Search terms read every week

We block the searches that will never buy and add the ones that do. Auto-applied recommendations stay off on every account we manage.

Checked every day

Our AI reads the data daily and flags anything unusual. A person decides every change, and changes are noted so we can check what worked.

Ads work better together

The ad is only the first step

A click turns into a customer when the page answers the question, the reviews look good and the phone gets answered. Our packs put the website, Google Business Profile, reviews and an AI receptionist together for one monthly price, and Google Ads management from £249 a month can be added to any of them.

Google Ads results: common questions

Do you have Google Ads case studies?

Yes. Aquatropics, an online aquatics shop, has averaged 7p a click across 27,274 Google Search clicks since April 2026. Chester Property & Garden Maintenance, a local trades business, launched with a 20.1% click-through rate. Both case studies show the dated figures from Google Ads.

Can you run Google Ads for a small local business?

Yes, and most of our accounts are small. For a local trade we usually bid manually, fence the campaign to the towns you cover and send each service to its own page. Our Chester Property & Garden Maintenance work is an example.

Is Hand On Web a Google Partner?

Yes, since October 2026. Google checks our account performance, managed ad spend and certification every day. You can check our status on our Google Partners profile.

Should I start with Google Ads or SEO?

Usually both, if the budget allows. Ads bring enquiries straight away while SEO builds, and the same landing pages make both work better. Our packs combine the website, Google Business Profile and reviews, and Google Ads management can be added to any of them.

Free consultation

Want results like these from your Google Ads?

Send us view access to your account and we will tell you what it is paying for and what we would change first.

Scope and terms agreed upfront+44 333 038 2152Chester-based team