Hotel Chatbot: More Direct Bookings, Happier Guests
AI-powered guest communication for hotels, restaurants, and hospitality venues across the UK.
Our hotel chatbot handles reservations, answers guest queries, and upsells services 24/7 — reducing OTA dependency and improving guest experience.
Hospitality Challenges We Solve
From OTA commissions eating your margins to missed calls during service — here's what AI fixes.
OTA Commission Drain
Booking.com and Expedia take 15-25% of every booking. A hotel doing £500k/year loses £75k-125k in commissions that could be profit.
Missed Calls = Lost Bookings
Restaurants can't answer phones during service. Hotels miss calls after reception closes. Every unanswered enquiry could be going to a competitor.
International Guests, One Language
A German guest emails in German. A Japanese guest messages on WhatsApp. Your team speaks English. Opportunities lost in translation.
Missed Upsell Opportunities
Guests would book spa treatments, room upgrades, and dinner — if only someone asked at the right time. Manual upselling is inconsistent.
How Our Hotel Chatbot Works
From first enquiry to post-stay review — AI automation enhances every guest touchpoint.
Discovery & Enquiry
Guest asks about availability, rates, or amenities
Details
AI answers instantly via website, WhatsApp, or social media
Example
Reservation & Booking
AI checks availability and completes booking
Details
Real-time calendar sync, payment processing, instant confirmation
Example
Pre-Arrival
Automated messages with useful information
Details
Directions, check-in times, upsell opportunities
Example
During Stay
Guest requests and queries handled instantly
Details
Room service, housekeeping, local recommendations
Example
Instant Reservations
Guests book rooms or tables instantly via chat. Real-time availability, payment processing, and instant confirmation — no waiting for email replies.
- Real-time calendar integration
- Secure payment processing
- Instant confirmation messages
Guest Query Handling
Instantly answer questions about amenities, local attractions, check-in times, parking, and more — in any language.
- Amenities and facilities info
- Local recommendations
- Directions and transport
Service Requests
Guests request room service, housekeeping, or maintenance via chat. Requests routed to the right team with automatic logging.
- Room service ordering
- Housekeeping requests
- Late checkout requests
AI Chatbot vs OTAs vs Basic Website
See why AI-powered direct booking beats relying on OTAs or static websites.
| Feature | Feature | OTA Only | Basic Website | Hand On Web AI |
|---|---|---|---|---|
Direct Booking (No Commission) | ||||
24/7 Instant Responses | ||||
Real-time Availability | sometimes | |||
Multi-language Support | ||||
Upselling (Spa, Dinner, etc) | limited | |||
WhatsApp/Social Integration | ||||
Guest Query Handling | ||||
Commission Rate | 15-25% | 0% | 0% |
The Commission Math
A 50-room hotel averaging £150/night at 70% occupancy does ~£1.9M/year in room revenue. If 40% comes through OTAs at 18% commission, that's £137k in fees. Converting just 30% of those to direct bookings saves £41k annually.
AI for Every Hospitality Business
Whether you're a city hotel, country pub, or seaside B&B, our AI adapts to your needs.
Hotels & Boutique Hotels
From luxury hotels to independent boutiques, AI handles enquiries while your team focuses on exceptional service.
- 24/7 reservation handling
- Room upgrade upselling
- Concierge queries
- Group booking enquiries
Restaurants & Pubs
Stop missing calls during service. AI handles table bookings, dietary queries, and menu questions instantly.
- Table reservations
- Menu and allergy queries
- Special event bookings
- Takeaway orders
B&Bs & Guest Houses
Compete with larger hotels by offering instant booking and 24/7 responsiveness without extra staff.
- Direct bookings (no OTA fees)
- Availability queries
- Local area information
- Check-in instructions
Cafés & Coffee Shops
Handle catering enquiries, table bookings for events, and loyalty programs automatically.
- Catering quotations
- Event space bookings
- Loyalty program queries
- Opening hours/menus
Built for Modern Hospitality
Everything you need to deliver exceptional guest experiences at scale.
Multi-Channel
Meet guests where they are: website chat, WhatsApp, Facebook Messenger, Instagram, and more.
Review Management
Automated post-stay surveys identify happy guests for review requests and unhappy guests for recovery.
Smart Upselling
Personalised pre-arrival offers for upgrades, dining, spa, and experiences based on booking details.
Local Concierge
AI recommends local restaurants, attractions, and activities based on guest preferences.
Group Handling
Manage group bookings, weddings, and events with automated room blocks and coordination.
24/7 Coverage
Never miss an enquiry. Night owls, international travellers, and early birds all get instant service.
Hotel Chatbot: Frequently Asked Questions
What is a hotel chatbot and how does it help hospitality businesses?
A hotel chatbot is an AI-powered assistant that handles guest enquiries, reservations, and service requests automatically. It works 24/7 across your website, WhatsApp, Facebook Messenger, and other channels to answer questions about availability, rates, amenities, and more. Unlike basic booking widgets, it understands natural language so guests can ask "Do you have a room with a view for my anniversary next weekend?" and get an intelligent response with availability and pricing.
Can a chatbot really handle restaurant reservations effectively?
Yes, restaurant chatbots handle reservations extremely well - often better than phone bookings. They can check real-time table availability, handle party size requirements, note dietary restrictions and special requests, and send confirmation messages instantly. Critically, they work during your busiest service times when staff can't answer the phone. Our restaurant clients see 25-40% of bookings come through AI channels, often from customers who would otherwise have gone elsewhere.
How does a hotel chatbot increase direct bookings?
Hotel chatbots increase direct bookings by providing instant responses when guests visit your website. When someone searches for a hotel, they often check multiple options. If your website can instantly answer availability questions, provide pricing, and complete a booking while competitors require a form or phone call, you win the booking. Our clients typically see a 25-35% increase in direct bookings, which means significant savings on OTA commissions (usually 15-25% per booking).
What languages does the hospitality chatbot support?
Our hospitality chatbot supports 50+ languages including all major European languages, Arabic, Chinese, Japanese, and more. It automatically detects the guest's language from their browser or their first message and responds accordingly. This is particularly valuable for UK tourism businesses serving international visitors - a French guest can enquire in French and receive a response in French, improving conversion rates and guest experience.
Can the chatbot integrate with my existing booking system?
Yes, we integrate with all major hospitality software including: Hotels - Opera, Mews, RoomRaccoon, Cloudbeds, Protel, and Little Hotelier. Restaurants - ResDiary, OpenTable, Resy, SevenRooms, and DesignMyNight. We also connect with channel managers like SiteMinder and custom PMS systems via API. Integration typically takes 3-7 days depending on your system.
How does the chatbot handle special requests and dietary requirements?
The chatbot captures and logs all special requests - dietary requirements, accessibility needs, celebration occasions, room preferences, and more. This information is automatically added to the reservation and can trigger follow-up workflows. For example, if a guest mentions it's their anniversary, the chatbot notes this and your team can prepare something special. Allergy information is flagged prominently in the kitchen system.
What happens if a guest query is too complex for the AI?
The chatbot recognises when a query needs human attention and handles handoffs smoothly. For complex or high-value enquiries (wedding bookings, major complaints, unusual requests), it can: transfer to a live agent immediately during business hours, collect details and arrange a callback, or escalate via email with full conversation context. No guest is left without a path to human help when needed.
Can the chatbot help with upselling and revenue generation?
Absolutely - this is one of its strongest features. The chatbot can offer room upgrades at booking, promote pre-arrival add-ons (spa treatments, dinner reservations, airport transfers), handle during-stay requests (room service, late checkout), and encourage return visits with special offers. Our hotel clients see average upsell rates of 15-25% on applicable bookings, often covering the monthly cost many times over.
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