Hotel Chatbot: More Direct Bookings, Happier Guests
AI-powered guest communication for hotels, restaurants, and hospitality venues across the UK.
Our hotel chatbot handles reservations, answers guest queries, and upsells services 24/7 — reducing OTA dependency and improving guest experience.
Hospitality Challenges We Solve
From OTA commissions eating your margins to missed calls during service — here's what AI fixes.
OTA Commission Drain
Booking sites such as Booking.com and Expedia take a commission on every booking they send you. Over a year, that is a big share of your room revenue.
Missed Calls = Lost Bookings
Restaurants can't answer phones during service. Hotels miss calls after reception closes. Every unanswered enquiry could be going to a competitor.
International Guests, One Language
A German guest emails in German. A Japanese guest messages on WhatsApp. Your team speaks English. Opportunities lost in translation.
Missed Upsell Opportunities
Guests would book spa treatments, room upgrades, and dinner — if only someone asked at the right time. Manual upselling is inconsistent.
How Our Hotel Chatbot Works
From first enquiry to post-stay review — AI automation enhances every guest touchpoint.
Discovery & Enquiry
Guest asks about availability, rates, or amenities
Details
AI answers instantly via website, WhatsApp, or social media
Example
Reservation & Booking
AI checks availability and completes booking
Details
Real-time calendar sync, payment processing, instant confirmation
Example
Pre-Arrival
Automated messages with useful information
Details
Directions, check-in times, upsell opportunities
Example
During Stay
Guest requests and queries handled instantly
Details
Room service, housekeeping, local recommendations
Example
Instant Reservations
Guests book rooms or tables instantly via chat. Real-time availability, payment processing, and instant confirmation — no waiting for email replies.
- Real-time calendar integration
- Secure payment processing
- Instant confirmation messages
Guest Query Handling
Instantly answer questions about amenities, local attractions, check-in times, parking, and more — in any language.
- Amenities and facilities info
- Local recommendations
- Directions and transport
Service Requests
Guests request room service, housekeeping, or maintenance via chat. Requests routed to the right team with automatic logging.
- Room service ordering
- Housekeeping requests
- Late checkout requests
AI Chatbot vs OTAs vs Basic Website
See why AI-powered direct booking beats relying on OTAs or static websites.
| Feature | Feature | OTA Only | Basic Website | Hand On Web AI |
|---|---|---|---|---|
Direct Booking (No Commission) | ||||
24/7 Instant Responses | ||||
Real-time Availability | sometimes | |||
Multi-language Support | ||||
Upselling (Spa, Dinner, etc) | limited | |||
WhatsApp/Social Integration | ||||
Guest Query Handling | ||||
Commission per Booking | Yes | None | None |
Illustrative example: the commission maths
Take a 50-room hotel averaging £150 a night at 70% occupancy: about £1.9M a year in room revenue. If 40% of that comes through booking sites at 18% commission, that's about £138k in fees. If 30% of those bookings came direct instead, the saving would be about £41k a year.
Example figures to show the sums, not a result we have delivered. Use your own numbers.
AI for Every Hospitality Business
Whether you're a city hotel, country pub, or seaside B&B, our AI adapts to your needs.
Hotels & Boutique Hotels
From luxury hotels to independent boutiques, AI handles enquiries while your team focuses on exceptional service.
- 24/7 reservation handling
- Room upgrade upselling
- Concierge queries
- Group booking enquiries
Restaurants & Pubs
Stop missing calls during service. AI handles table bookings, dietary queries, and menu questions instantly.
- Table reservations
- Menu and allergy queries
- Special event bookings
- Takeaway orders
B&Bs & Guest Houses
Compete with larger hotels by offering instant booking and 24/7 responsiveness without extra staff.
- Direct bookings (no OTA fees)
- Availability queries
- Local area information
- Check-in instructions
Cafés & Coffee Shops
Handle catering enquiries, table bookings for events, and loyalty programs automatically.
- Catering quotations
- Event space bookings
- Loyalty program queries
- Opening hours/menus
Built for Modern Hospitality
Everything you need to deliver exceptional guest experiences at scale.
Multi-Channel
Meet guests where they are: website chat, WhatsApp, Facebook Messenger, Instagram, and more.
Review Management
After each stay, every guest gets the same review request link. Any complaint is flagged so your team can follow it up.
Smart Upselling
Personalised pre-arrival offers for upgrades, dining, spa, and experiences based on booking details.
Local Concierge
AI recommends local restaurants, attractions, and activities based on guest preferences.
Group Handling
Collects the details for group bookings, weddings and events, then passes them to your team.
24/7 Coverage
Answers enquiries at any hour. Night owls, international travellers and early birds all get a reply straight away.
Hotel Chatbot: Frequently Asked Questions
What is a hotel chatbot and how does it help hospitality businesses?
A hotel chatbot is an AI-powered assistant that handles guest enquiries, reservations, and service requests automatically. It works 24/7 across your website, WhatsApp, Facebook Messenger, and other channels to answer questions about availability, rates, amenities, and more. Unlike basic booking widgets, it understands natural language so guests can ask "Do you have a room with a view for my anniversary next weekend?" and get an intelligent response with availability and pricing.
Can a chatbot really handle restaurant reservations effectively?
Yes. When it is connected to your booking system, a restaurant chatbot can check table availability, handle party sizes, note dietary needs and special requests, and send a confirmation straight away. It keeps working during your busiest service, when staff can't get to the phone.
How does a hotel chatbot increase direct bookings?
Hotel chatbots increase direct bookings by providing instant responses when guests visit your website. When someone searches for a hotel, they often check multiple options. If your website can answer availability questions, give prices and take the booking straight away, while other hotels ask for a form or a phone call, you have a better chance of winning it. Every booking that comes direct instead of through a booking site saves you that site's commission.
What languages does the hospitality chatbot support?
It can reply in most major languages, including European languages, Arabic, Chinese and Japanese. It picks up the guest's language from their first message and answers in the same language. This helps UK tourism businesses with international visitors: a French guest can ask in French and get a reply in French.
Can the chatbot integrate with my existing booking system?
It depends on your system. Many hotel PMS, channel manager and restaurant booking systems offer an API or a booking link the chatbot can use. We check yours before we quote and tell you plainly if a live connection isn't possible. Where it isn't, the chatbot sends guests to your existing booking page.
How does the chatbot handle special requests and dietary requirements?
The chatbot captures and logs all special requests - dietary requirements, accessibility needs, celebration occasions, room preferences, and more. Where your booking system allows it, these details are added to the reservation and can trigger follow-up messages. For example, if a guest mentions it's their anniversary, the chatbot notes this and your team can prepare something special. Allergy details are flagged clearly for your team.
What happens if a guest query is too complex for the AI?
The chatbot recognises when a query needs human attention and handles handoffs smoothly. For complex or high-value enquiries (wedding bookings, major complaints, unusual requests), it can: transfer to a live agent immediately during business hours, collect details and arrange a callback, or escalate via email with full conversation context. No guest is left without a path to human help when needed.
Can the chatbot help with upselling and revenue generation?
Yes. The chatbot can offer room upgrades at booking, suggest pre-arrival extras (spa treatments, dinner reservations, airport transfers), handle requests during the stay (room service, late checkout), and invite guests back with special offers.
Is the chatbot suitable for small B&Bs and guesthouses?
Yes, especially for small properties. B&Bs often can't afford 24/7 staff but compete against OTA algorithms that prioritise instant booking. A chatbot lets a 5-room guesthouse offer the same instant booking experience as a major hotel chain. The Website plan is £99/month; compare that with the commission you pay booking sites each month.
How much does a hospitality chatbot cost?
We use our standard chatbot plans. Website is £99/month for up to 1,000 conversations, which suits a restaurant or small B&B. Business is £149/month and adds WhatsApp and hand-over to a person. Pro is £249/month for website, WhatsApp, email and other channels, CRM integration and up to 10,000 conversations. Setup is a one-off £149. Month to month, cancel with 30 days’ notice. PMS integration and systems for hotel groups are quoted.
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