Ecommerce Web Design That Actually Sells
Fast, SEO-ready online stores — on Shopify, WooCommerce or custom-built — designed to convert browsers into buyers. We don't just design ecommerce sites: we run our own shop, Tropical Fish Co, so we build from real operator experience.
A smoother route to purchase
Storefront → checkout → loyalty
Signature collection
A product worth choosing
Simple checkout
Less frictionOrder confirmed
Can connect stock, fulfilment and follow-up.
Product found
Clear choice
Checkout
Less friction
Return path
Loyalty encouraged
What makes a product page convert
The elements we build into every ecommerce page to turn browsers into buyers.
We build ecommerce because we live it
We run a store ourselves: our founder's own shop, Tropical Fish Co. We handle everything from product pages and Core Web Vitals to checkout conversion, Google Shopping feeds and SEO. That means your store is built by people who understand stock, fulfilment, abandoned carts and the real maths of selling online — not just how to make it look nice.
What every store we build includes
Built to convert
Conversion-focused design — clear product pages, trust signals, fast checkout and reduced cart abandonment. A pretty store that does not sell is a failure.
Fast Core Web Vitals
Speed is revenue. We build for sub-2.5s loads on mobile, because every second of delay costs you conversions and Google rankings.
SEO-ready from day one
Clean structure, product + breadcrumb + review schema, optimised collection pages and internal linking — so Google can understand every page.
Payments & integrations
Stripe, PayPal, Klarna, Apple/Google Pay, plus shipping, accounting, ERP and marketplace (Amazon/eBay) feeds wired in.
Mobile-first
Most ecommerce traffic is mobile. Every store is designed and tested mobile-first, with a checkout that works on a thumb.
Secure, with privacy in mind
SSL, secure payment handling, and a privacy and cookie setup built with UK GDPR and PECR in mind.
Shopify, WooCommerce or custom — the right fit for you
We're platform-agnostic. We recommend what suits your products, budget and team — then build it properly.
Shopify
Fast to launch, low-maintenance, fully hosted. Our default for most retailers.
WooCommerce
Total ownership and flexibility on WordPress. Best when content + SEO lead.
Custom / headless
Bespoke storefronts (Next.js) when you have outgrown the templates.
Already trading on Shopify? We also run a dedicated Shopify SEO service.
Pricing: ecommerce projects start from £3,500 for a well-built Shopify or WooCommerce store and can reach £10,000+ for large custom catalogues — always a fixed quote up front. Just need a simple 5-page site without a shop? Our Starter Website is £49.99 a month.
A beautiful store nobody finds is just an expense
We're an ecommerce SEO agency as much as a design studio. Beyond the build, we work on your organic revenue: category and product keyword strategy, technical SEO, schema, content, and link building — so you stop relying on paid ads for every sale.
- Category + product keyword and content strategy
- Technical SEO: speed, crawlability, structured data
- Marketplace + Google Shopping feed optimisation
- Ongoing monthly SEO work with a monthly report
Ready to sell more online?
Tell us about your products and goals. We'll give you a clear, fixed quote and an honest view of the fastest route to more orders — whether that's a new store, a migration, or ecommerce SEO on what you already have.
Get Your Fixed QuoteEcommerce Web Design FAQs
How much does ecommerce web design cost?
Our ecommerce builds start from £3,500 for a well-built Shopify or WooCommerce store. Large custom catalogues with bespoke features and integrations can run to £10,000+. The biggest factors are the number of products, the platform, custom design vs theme, and integrations (payments, ERP, shipping, marketplaces). We give a fixed quote up front, with no surprises. No VAT to add. Hand On Web is not VAT-registered.
Shopify or WooCommerce — which is right for me?
Shopify is fastest to launch, fully hosted, and brilliant for most retailers — low maintenance, great checkout, huge app ecosystem. WooCommerce (on WordPress) gives you total ownership and flexibility, no per-sale platform fees, and is ideal if content/SEO is central or you need custom logic. We build on both and recommend the right fit for your products and team — not whatever we prefer.
Do you also do ecommerce SEO?
Yes — and it is built in, not bolted on. Every store we build is engineered for SEO from day one: fast Core Web Vitals, clean URL and category structure, product + breadcrumb + review schema, optimised collection pages, and internal linking. We also run ongoing ecommerce SEO campaigns — keyword and category strategy, content, technical fixes and link building — with the aim of growing organic revenue after launch.
Do you actually run an ecommerce store yourselves?
We do. We run our founder’s own shop, Tropical Fish Co, so we know ecommerce from the operator side: stock, fulfilment, conversion rate, abandoned carts, returns, marketplace feeds and the real economics of getting found and selling online. You get a partner who has felt the same pressures you have, not just a design studio.
How long does an ecommerce website take to build?
We aim to have a focused Shopify or WooCommerce store live in 3–6 weeks; larger custom catalogues with integrations take 8–12 weeks. We work in stages with you — strategy, design, build, content/products, test, launch — so you always know where the project is. Migrations from an existing store (preserving SEO with proper redirects) are planned carefully to protect your traffic.
Can you migrate my existing store and protect my rankings?
Yes, we plan for it. Replatforming or redesigning an established store is high-risk for SEO if done badly. We map every URL, implement 301 redirects, preserve metadata and schema, and keep your category structure intelligible to Google — to protect your organic traffic through the move. Nobody can promise rankings, but this is how you protect them.
Let's build a store that sells
Fast, SEO-ready, conversion-focused ecommerce — built by a team that runs its own shop. Get a fixed quote with no obligation.