Our Team

The three of us who run Hand On Web

We are a three-person UK agency based in Chester. No account managers you never meet, no offshore subcontractors, no handover between a pitch team and a delivery team. The people below are who you actually speak to.

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Founder & CEO

Reza Razm

I founded Hand On Web in 2021 after spending several years doing in-house web development and digital marketing for UK SMEs. My day-to-day splits between client strategy (what to build, what to prioritise, what to ignore), commercial SEO, and making sure the team ships on time. I write here about the practical side of running a UK agency in 2026 — pricing, positioning, which automation tools actually earn their keep. If you are about to sign a contract with any UK marketing or AI supplier, email me first; it is a five-minute conversation and it usually saves you money.

Focus areas

Agency strategyCommercial SEOPricing + positioningAI governance for UK SMEs

Track record

Founder, Hand On Web Ltd (UK Company No. 15037917)
7+ years working with UK SMEs on digital growth
Regular contributor on UK small-business AI topics

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Head of AI & Automation

Pejman Azizi

I lead the technical side at Hand On Web — voice AI (ElevenLabs + Retell + Vapi + Synthflow), retrieval-augmented chatbots, and the n8n automation stacks we build for UK clients. Before joining, I spent years shipping production systems and learnt the hard way that the hardest part of enterprise AI is not the model — it is the 47 edge cases, the GDPR policy, the human hand-off, the monitoring when it breaks at 2am. I write here about the trade-offs behind the glossy demos: what actually works for a 4-chair dental practice, what fails in a Scouse accent, why your Zapier bill will double this year, and how to keep a voice agent from hallucinating a price.

Focus areas

Voice AI (Retell, Vapi, Synthflow, ElevenLabs)RAG + Custom GPT architecturesn8n + workflow automationLLM security + GDPR

Track record

Head of AI & Automation, Hand On Web
Production deployments across dental, legal, e-commerce, logistics
n8n power user — 40+ client instances in production

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E-commerce Solutions Lead

May R

My background is e-commerce — I have set up, rescued, or optimised more Shopify and WooCommerce stores than I care to count. At Hand On Web I lead the e-commerce vertical: customer-service chatbots that actually convert, AI-powered product descriptions, listing optimisation for eBay and Amazon, and the automation scaffolding behind it all. What I write about here is the unglamorous bit of e-commerce growth — the reason your stock sync is wrong, why a 2% conversion lift is harder than it sounds, and which AI tools genuinely move the needle versus which are just marketing.

Focus areas

Shopify + WooCommerce optimisationeBay + Amazon listing strategyE-commerce chatbots + customer service AIStock + order-processing automation

Track record

E-commerce Solutions Lead, Hand On Web
UK eBay Power Seller case study: 718% impressions lift
Aquatropics WooCommerce rebuild: 40,000+ monthly visitors

Why a three-person team works better than a 30-person one

Most UK agencies sell you their best senior people on the pitch and deliver with the most junior ones they can get away with. We don't run that model — partly because three of us cannot hide behind anyone. Every project is touched by the person whose name is on this page. It keeps accountability tight and keeps the quality consistent.

Registered as Hand On Web Ltd (Companies House No. 15037917), based in Chester, working with clients across Cheshire, Merseyside, Greater Manchester, and the wider UK.

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