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Head of AI & Automation

Pejman Azizi

I lead the technical side at Hand On Web — voice AI (ElevenLabs + Retell + Vapi + Synthflow), retrieval-augmented chatbots, and the n8n automation stacks we build for UK clients. The hardest part of business AI is rarely the model — it is the 47 edge cases, the GDPR policy, the human hand-off, the monitoring when it breaks at 2am. I write here about the trade-offs behind the glossy demos: what a small practice would actually need from a voice agent, how regional accents can trip up speech recognition, why automation bills creep up, and how to stop a voice agent inventing a price.

Focus areas

Voice AI (Retell, Vapi, Synthflow, ElevenLabs)RAG + Custom GPT architecturesn8n + workflow automationLLM security + GDPR

Track record

  • Head of AI & Automation, Hand On Web
  • Team projects include the ECET 2026 event assistant for Creative Chemical Solutions
  • Team projects include the Tropical Fish Co text-chat assistant (our founder’s own shop)

Articles by Pejman

18 articles published on handonweb.com.

Free consultation

Want to talk to Pejman?

Drop a note via the contact form and we will pass it to the right person. We aim to reply within one business day.

Scope and terms agreed upfront+44 333 041 3357Chester-based team