Pejman Azizi
I lead the technical side at Hand On Web — voice AI (ElevenLabs + Retell + Vapi + Synthflow), retrieval-augmented chatbots, and the n8n automation stacks we build for UK clients. The hardest part of business AI is rarely the model — it is the 47 edge cases, the GDPR policy, the human hand-off, the monitoring when it breaks at 2am. I write here about the trade-offs behind the glossy demos: what a small practice would actually need from a voice agent, how regional accents can trip up speech recognition, why automation bills creep up, and how to stop a voice agent inventing a price.
Focus areas
Track record
- Head of AI & Automation, Hand On Web
- Team projects include the ECET 2026 event assistant for Creative Chemical Solutions
- Team projects include the Tropical Fish Co text-chat assistant (our founder’s own shop)
Articles by Pejman
18 articles published on handonweb.com.
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![Voice AI in Customer Service [2025]](/_next/image?url=%2Fimages%2Fblog%2Fvoice-ai-customer-service-centre.jpg&w=3840&q=75)


