May R

My background is e-commerce — I have set up, rescued, or optimised more Shopify and WooCommerce stores than I care to count. At Hand On Web I lead the e-commerce vertical: customer-service chatbots that actually convert, AI-powered product descriptions, listing optimisation for eBay and Amazon, and the automation scaffolding behind it all. What I write about here is the unglamorous bit of e-commerce growth — the reason your stock sync is wrong, why a 2% conversion lift is harder than it sounds, and which AI tools genuinely move the needle versus which are just marketing.