May R

My background is e-commerce — setting up and improving Shopify and WooCommerce stores. At Hand On Web I lead the e-commerce work: customer-service chatbots, AI-assisted product descriptions, marketplace listing optimisation such as eBay, and the automation behind it all. What I write about here is the unglamorous bit of e-commerce growth — the reason your stock sync is wrong, why a 2% conversion lift is harder than it sounds, and which AI tools genuinely move the needle versus which are just marketing.