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Hand On Web · Chester & UK retailers
Help shoppers find the right information, give your team fewer repetitive steps and connect the work behind the store.
We bring website design, e-commerce SEO, customer-service chatbots and practical automation together. The starting point is your customers and your team—not a list of features you may never need.
Based at Riverside Innovation Centre in Chester. Local meetings by appointment; online collaboration across the UK.
Start with the task
A customer asking about delivery needs a dependable answer. A member of staff handling an exception needs context and control. We scope each workflow around those needs.
These are possible project areas, not a claim that every feature is already installed in every shop below.
01 · Product discovery
Bring product details, compatibility guidance and useful buying questions into the browsing journey. Recommendations should be grounded in your catalogue, with uncertainty made clear.
Keep control: Check suitability and availability before presenting a recommendation.
02 · Customer-service chatbots
Give customers another way to find delivery information, product guidance and store policies. Voice and text can sit alongside your existing product pages and contact routes.
Keep control: Offer a clear route to a person when the answer or situation needs judgement.
03 · Order workflows
Where your platform and permissions allow it, connect an authenticated customer to the relevant order status. Route return requests and delivery exceptions to the right team.
Keep control: Private order details need identity checks; refunds need an agreed approval process.
04 · Listing optimisation
Use search research to improve titles, descriptions, category content and internal links. AI can help prepare drafts while your product facts and specialist knowledge remain the source of truth.
Keep control: Review changes before publishing; never invent specifications, stock or reviews.
05 · E-commerce automation
Map repeat tasks such as stock alerts, support routing and follow-up preparation. Start with a bounded workflow and make its status and exceptions visible to your team.
Keep control: Price changes, purchasing and customer messages need explicit rules and permissions.
06 · Measurement and review
Review search performance, consented website analytics and support outcomes together. Use the evidence to decide which product content, enquiry steps or workflows need attention next.
Keep control: Search clicks, sales and resolved conversations are different measures.
From a useful idea to a working process
Store information changes. So do stock, policies and the questions customers ask. The work includes maintaining those connections, not simply switching a chatbot on.
We look at customer questions, catalogue quality, existing systems and the work your team repeats. Together we choose a workflow with a clear owner and a measurable purpose.
We identify approved product and policy sources, required access and what the assistant may do. Missing or conflicting information is resolved before it becomes an automated answer.
Test routine questions alongside unavailable products, unclear requests and exceptions. Check mobile use, privacy boundaries, human handoff and what happens when a connected system fails.
Start with the agreed scope, review the available results and correct weak points. As your stock, policies or service priorities change, the information and workflows need attention too.
Retail work you can inspect
Tropical Fish Co and Aquatropics show our work on specialist retail websites and search visibility. Their case studies explain the delivery, the measurement and the limits of each result.
The figures below measure Google search discovery. They do not measure chatbot accuracy, sales or staff time saved.
A custom Shopify-connected storefront, search-led product information and a text-chat shopping assistant (walkthrough checked 21 September 2026).
12,693
Google Search clicks in 28 days
22 August–18 September 2026. Web search, all countries, all devices.
92.3% more clicks than 25 July–21 August 2026. Read the matched comparisons and selected queries in the case study.
Tropical Fish Co is owned and run by Hand On Web’s founder: our own shop, not an independent client. It shows our hands-on work, not a customer endorsement.
Explore Tropical Fish Co evidenceWooCommerce retail work, product and category search visibility, with a separate record of current and historical performance.
10,402
Google Search clicks in 28 days
22 August–18 September 2026. Web search, all countries, all devices.
13.8% fewer clicks than 25 July–21 August 2026. Read the matched comparisons and selected queries in the case study.
A retail project supported by Hand On Web; this is a report of the work and search data, not a customer testimonial.
Explore Aquatropics evidenceSource: Google Search Console, checked 2026-09-21. Each case includes its property scope, UK-only views and methodology. Results include brand searches. These are observations from those stores, not promised outcomes for a new project.
On Tropical Fish Co, our founder’s own shop, the text-chat assistant is part of a wider experience: product pages, care information, category browsing and a route to the retail team.
Explore the case study, then visit the store and try a general product or care question using the available assistant. Keep private order and payment information out of a demonstration. Specialist advice and decisions about animal welfare, dispatch or exceptions stay with the retail team.
Explore the shopping-assistant exampleSearch research helps us understand the questions and buying terms a product page should answer. We combine the available search data with your catalogue and expertise, then review titles, descriptions, useful category pages and internal links.
For Amazon or eBay listing optimisation, the account data, marketplace rules and listing fields are different. We agree the marketplace scope separately. A Google ranking is not an Amazon ranking, and a keyword estimate is not a count of live buyers.
For larger catalogues, start with a representative batch. Check factual accuracy and results before expanding; bulk generation without review can spread the same mistake across many pages.
Explore our e-commerce SEO serviceUseful, accessible pages also support eligibility for Google’s AI search features. There is no special wording that guarantees a recommendation. Read Google’s guidance.
Scope & pricing
An assistant answering product questions is a different project from authenticated order support or a catalogue-wide content programme. We establish what is included before recommending a package.
See the current pricing information, then talk to us about your store. A written proposal confirms the deliverables, costs and applicable terms before work begins.
E-commerce AI uses software to help with tasks such as product discovery, customer questions, content preparation and operational workflows. It works best when it has reliable store information, a clearly defined job and a route back to a person. It is not a substitute for accurate product data or responsible retail decisions.
We assess your current storefront, platform access, product data and customer-service process before recommending an approach. Shopify-connected and WooCommerce projects are among the work shown in our case studies. The available features depend on your platform, permissions and the scope agreed for your store.
It can explain published policies and help route an enquiry. Access to private order information requires suitable authentication and an approved integration. Returns and refunds need explicit business rules and human approval where required; a general chat answer must not be treated as authorisation to change an order.
Listing optimisation can be included in a scoped project. We review the relevant marketplace data, product facts, listing fields and current platform rules before preparing changes. Google search performance is not evidence of Amazon or eBay ranking, and the research available depends on the account access and tools in scope.
Useful product information, accessible pages and clear internal links support search discovery. We measure Google search performance separately from assistant conversations and sales. No one can promise a particular ranking or inclusion in an AI answer; the case studies show dated observations, not a forecast for another shop.
Agree a baseline first: the tasks involved, staff time, conversation outcomes, repeat contacts and costs. Compare a suitable period after launch, including software costs and the work still handled by people. Search clicks alone do not prove revenue or customer-service savings, so we do not use them as a substitute for those measurements.
No. A useful first project may be one recurring question or a single back-office task. Your team keeps control of specialist advice and consequential decisions. We agree what remains manual, how staff take over and what information they receive when a conversation is handed back.
The cost depends on the catalogue, integrations, conversation channels, usage and ongoing support. Our pricing page provides the current service information; a written proposal confirms the work included, implementation and running costs, and applicable terms before work begins.
Yes. Hand On Web is based at Riverside Innovation Centre in Chester, with meetings by appointment. We work with local businesses and online retailers elsewhere in the UK, connecting website design, search work and practical automation around the needs of the business.
Bring us a recurring customer question, a difficult catalogue task or a workflow that takes too much of your team’s time. We can explore a practical starting point together.
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