Instagram Chatbot That Turns DMs Into Revenue
Your followers are in your DMs right now — asking questions, wanting to buy, ready to book. But you can't reply fast enough. Our Instagram chatbot responds in seconds, captures leads, and converts followers into customers — 24/7, even while you're creating content.
- Instant auto-reply to every DM
- Story mention and comment automation
- Works with Facebook Messenger too
- Chester-based team, 30-day guarantee
Hey! 👋 Thanks for reaching out. How can I help you today?
Do you ship to Manchester?
Yes! 🚚 Free UK shipping on orders over £50. Want me to show you our bestsellers?
Your Followers Expect Instant Replies
In 2026, Instagram isn't just a social platform — it's where discovery meets purchase. With 2 billion monthly users and 90% following at least one business, your DMs are a goldmine. But only if you can respond fast enough.
Speed Wins Sales
Respond in minutes, not hours. Studies show leads contacted within 5 minutes are 9x more likely to convert. Your chatbot replies in seconds.
Story & Comment Magic
Turn engagement into conversations. Auto-respond to story mentions, deliver lead magnets via comment triggers, and capture emails effortlessly.
Algorithm Boost
Fast DM responses signal engagement to Instagram's algorithm. Better response times can actually help your content reach more people.
Instagram Chatbot Features That Drive Growth
Not just auto-replies. A proper Instagram DM bot that handles real conversations, captures leads, and integrates with your business.
Instant DM Responses
Someone slides into your DMs at midnight? They get an instant reply. Never miss a message, never lose a potential customer.
Story Mention Replies
When someone mentions you in their story, your chatbot can automatically thank them and start a conversation.
Comment-to-DM Automation
Post asks for comments? Automatically DM everyone who comments with exclusive content, discount codes, or lead magnets.
Smart Conversation Flows
Guide followers through product discovery, bookings, or customer support with natural, branching conversations.
Engagement Analytics
Track DM response rates, conversation outcomes, and follower engagement. See what content drives the most conversations.
Seamless Human Handoff
Complex enquiry? Your team takes over with full context. The conversation continues naturally, no awkward transitions.
Who Uses Instagram Chatbots?
From solo creators to global brands, see how different businesses are using Instagram DM automation to grow.
Influencers & Creators
Manage thousands of DMs without hiring a team. Auto-respond to collabs, fan messages, and brand enquiries while you focus on content.
10x faster response timeBrands & Marketing
Turn every comment into a lead. Run DM campaigns, deliver content automatically, and capture email addresses at scale.
3x higher engagementE-commerce & DTC
Answer product questions, send order updates, handle returns, and recommend products — all within Instagram DMs.
47% more conversionsService Businesses
Salons, coaches, consultants — qualify leads, book appointments, and send reminders without lifting a finger.
2.5x more bookingsRunning an online store? See how e-commerce businesses use chatbots to boost sales. Or combine with our Facebook chatbot for full Meta coverage.
Official Meta API Integration
Our Instagram chatbots use the official Meta Messenger API — the same platform that powers Facebook Messenger automation. This means your account is 100% safe, fully compliant, and you get access to features that unofficial tools simply can't offer.
- Unified inbox for Instagram + Facebook DMs
- Full API access to story mentions & comments
- No risk of account suspension
- Access to shopping and catalog features
- Enterprise-grade security and uptime
Already have a chatbot on other channels? We can create a unified experience across Instagram, Facebook, WhatsApp, and your website.
Discuss Your Integration NeedsMeta Business Suite
Unified inbox management
Facebook Messenger
Cross-platform chatbot
Shopify
Product catalog & orders
Calendly
Appointment scheduling
Mailchimp
Email list building
Custom APIs
Your existing tools
Why Instagram Chatbots Beat Manual DM Management
It's 2026. Your followers expect instant, helpful responses. Here's how an Instagram DM bot delivers what manual management can't.
Transparent Instagram Chatbot Pricing
No hidden fees, no surprises. Here's what goes into building your Instagram DM bot.
What's Included
- Meta Business Suite connection
- Custom DM conversation flows
- Story mention automation
- Comment-to-DM triggers
- Integration with your tools
- AI training on your business
- Analytics & reporting dashboard
- Ongoing support & optimisation
Typical Investment
No per-message fees from Instagram. Pricing depends on features, integrations, and message volume.
Instagram Chatbot FAQs
Everything you need to know about Instagram DM automation for your business.
What is an Instagram chatbot and how does it work?
An Instagram chatbot is an AI-powered assistant that automatically responds to Direct Messages, story mentions, and comments on your Instagram account. When someone DMs your business or interacts with your content, the chatbot replies instantly with helpful information, answers questions, or guides them through a conversation flow. It uses Instagram's official Messenger API (through Meta Business Suite), so everything is compliant and works natively within the Instagram app.
Can an Instagram chatbot reply to story mentions and comments?
Yes! This is incredibly powerful for engagement. When someone mentions you in their Instagram Story, your chatbot can automatically send them a thank-you DM, offer a discount code, or start a conversation. For comments, you can set up automations that DM users who comment specific keywords — perfect for giveaways, content delivery, or lead capture. It turns passive engagement into active conversations.
How much does an Instagram DM bot cost?
Instagram chatbot pricing depends on your follower count, message volume, and features needed. Most UK businesses invest between £150-£800 monthly for Instagram automation. Unlike some platforms, there are no per-message fees from Instagram itself. We provide transparent quotes based on your specific needs, and all our chatbot solutions come with a 30-day money-back guarantee.
Is Instagram automation allowed? Will my account get banned?
We use Instagram's official Messenger API through Meta Business Suite — this is the approved, compliant way to automate Instagram DMs. We do NOT use any grey-area tools, browser automation, or methods that violate Instagram's terms of service. Your account is completely safe. In fact, faster response times can actually improve your account's standing with the Instagram algorithm.
Can the Instagram chatbot work with my online shop?
Absolutely. We integrate with Shopify, WooCommerce, and other e-commerce platforms. Your Instagram chatbot can show product catalogues, check stock, answer product questions, send order updates, and handle return enquiries — all within DMs. For e-commerce brands, it's like having a sales assistant available 24/7 in the platform where your customers already spend hours scrolling.
What happens when the bot cannot answer a question?
Our chatbots are designed for graceful escalation. If the AI encounters something outside its knowledge, it acknowledges the limitation and either asks clarifying questions or hands off to your team with full conversation context. We can set up notifications so you're alerted immediately when human intervention is needed. Customers never get stuck or receive wrong information.
Can I use the same chatbot on Instagram AND Facebook?
Yes! Since Meta owns both platforms, your chatbot can handle Instagram DMs and Facebook Messenger from the same system. This is a huge efficiency gain — one conversation design, one knowledge base, two major platforms covered. Customers get consistent responses whether they reach out on Instagram or Facebook, and you manage everything from one dashboard.
How do I set up comment-to-DM automation for giveaways?
It's straightforward. You create a post asking followers to comment a specific word (e.g., 'FREEBIE'). When someone comments that trigger word, the chatbot automatically sends them a DM with the promised content, discount code, or giveaway entry form. This is perfect for building your email list, distributing lead magnets, or running engagement campaigns. We set all this up for you as part of the implementation.
Is Instagram chatbot automation GDPR compliant?
Yes. All our Instagram chatbots are built with GDPR compliance from day one. We implement proper consent mechanisms when collecting data, secure handling of personal information, and data minimisation practices. We also work within Instagram's privacy policies and Meta's data handling requirements. Our Chester-based team understands UK data protection requirements thoroughly.
How long does it take to set up an Instagram chatbot?
Most Instagram chatbots go live within 1-2 weeks. This includes connecting to Meta Business Suite, designing conversation flows, setting up automations (story mentions, comment triggers), integrating with your systems, and thorough testing. Simple FAQ bots can launch faster; complex e-commerce integrations with multiple triggers may take slightly longer. We handle all the technical setup.
Built by Our Chester-Based Team
We're not a faceless chatbot platform or an overseas agency. Our Chester team works directly with UK businesses to build Instagram chatbots that understand British customers, British humour, and British buying habits. When you need help, you talk to the people who actually built your solution.
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Learn moreReady to Launch Your Instagram Chatbot?
Get a free consultation with our Chester-based team. We'll show you exactly how Instagram DM automation can transform your engagement and sales in 2026.